Privacy Policy
Privacy Policy
1. Introduction and Data Controller
1.1
Welcome to Emma's Mode. We appreciate your visit and value the trust you place in us. This Privacy Policy explains how we collect, process, store, and protect your personal information whenever you browse or interact with our website. Personal data refers to any information that can directly or indirectly identify an individual.
1.2
For the purposes of the General Data Protection Regulation (GDPR), Emma's Mode is the data controller responsible for processing your personal information. If you have any questions regarding this Privacy Policy or the way your data is handled, you can contact us at:
Email: info@emmas-mode.com
1.3
To safeguard your personal information, our website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) encryption. This technology protects confidential information, including orders, inquiries, and other data exchanged through our website. A secure connection can be recognized by the https:// prefix and the padlock icon displayed in your browser.
Emma's Mode does not use automated decision-making or profiling that produces legal effects or significantly impacts individuals within the meaning of Article 22 of the GDPR.
2. Information Collected When You Visit Our Website
When you browse our website without creating an account, placing an order, or submitting information through forms, we automatically receive certain technical data from your browser. This information is necessary to ensure the website functions correctly and securely.
The information collected may include:
- The pages you visit.
- The date and time of your visit.
- The amount of data transferred.
- The referring website or source.
- Your browser type and version.
- Your operating system.
- Your IP address (which may be anonymized where applicable).
We process this information based on our legitimate interest in maintaining the security, stability, and performance of our website under Article 6(1)(f) GDPR.
This information is not used to personally identify visitors and will only be reviewed if necessary to investigate suspected misuse, security incidents, or unlawful activity.
3. Cookies
Our website uses cookies and similar technologies to improve your browsing experience, provide essential website functionality, remember your preferences, and help us better understand how visitors use our website.
Cookies are small text files stored on your device. Some cookies are automatically deleted when you close your browser (session cookies), while others remain stored for a longer period to recognize your browser during future visits (persistent cookies).
Depending on their purpose, cookies may collect information such as:
- Browser information
- Device information
- IP address
- Language preferences
- Website usage statistics
Some cookies are essential for functions such as maintaining your shopping cart or enabling secure checkout.
Where cookies process personal information, processing is carried out under:
- Article 6(1)(b) GDPR when necessary to perform a contract or provide requested services.
- Article 6(1)(f) GDPR where we have a legitimate interest in providing a functional and user-friendly website.
- Article 6(1)(a) GDPR where your consent is legally required.
We may also work with trusted third-party partners that place cookies to provide analytics, advertising, or marketing services. Whenever applicable, these cookies will only be activated after you have given your consent.
When you first visit our website, you will be presented with a cookie banner allowing you to manage your cookie preferences. You may change or withdraw your consent at any time.
Most web browsers also allow you to control or delete cookies through their settings. Please note that disabling certain cookies may affect the functionality of our website and some services may no longer operate correctly.
4. Contacting Emma's Mode
If you contact us by email or through any contact form available on our website, we will collect the personal information you choose to provide. Depending on how you contact us, this may include your name, email address, phone number, and any additional information included in your message.
We use this information solely to respond to your request, provide customer support, and manage any related administrative tasks.
The processing of your personal data is based on our legitimate interest in answering your inquiries under Article 6(1)(f) GDPR. If your message relates to an order or the preparation of a contract, your information will also be processed under Article 6(1)(b) GDPR.
Your personal data will only be retained for as long as necessary to resolve your request unless legal obligations require us to keep it for a longer period.
For any privacy-related questions, you can contact us at:
Email: info@emmas-mode.com
5. Customer Accounts and Order Processing
When you place an order or register for a customer account with Emma's Mode, we collect the personal information required to process your purchase and manage your account.
The information requested is displayed within the relevant forms during checkout or registration.
Your personal information is used to:
- Process and fulfill your orders.
- Manage your customer account.
- Provide customer support.
- Comply with legal and tax obligations.
- Improve our services.
You may request the deletion of your customer account at any time by contacting us at info@emmas-mode.com.
Following the completion of your order or the deletion of your account, your personal data will only be retained where required by applicable commercial, tax, or other legal retention obligations. Once these obligations expire, your information will be securely deleted unless another lawful basis allows us to continue processing it.
6. Marketing Communications
6.1 Email Newsletter
If you choose to subscribe to the Emma's Mode newsletter, we will periodically send you updates about new arrivals, promotions, special offers, and other information related to our products.
The only mandatory information required to subscribe is your email address. Any additional information you provide is entirely optional and may be used to personalize future communications.
To protect your privacy, we use a double opt-in subscription process. After registering, you will receive a confirmation email containing a verification link. Your subscription becomes active only after clicking this confirmation link.
When you subscribe, we may record:
- Your email address.
- Your IP address.
- The date and time of registration.
This information helps us verify subscriptions and prevent misuse of our newsletter system.
The legal basis for processing your newsletter subscription is your consent under Article 6(1)(a) GDPR.
You may unsubscribe at any time by clicking the unsubscribe link included in every newsletter or by contacting us directly at info@emmas-mode.com.
After unsubscribing, your email address will be removed from our mailing list unless we are legally permitted or required to retain it.
6.2 Marketing Emails for Existing Customers
If you have previously purchased products from Emma's Mode, we may occasionally send you emails about products, collections, or promotions similar to those you have already purchased.
These communications are sent based on our legitimate interest in promoting relevant products to existing customers under Article 6(1)(f) GDPR.
You have the right to object to receiving these marketing emails at any time without providing a reason.
If you no longer wish to receive promotional emails, simply click the unsubscribe link included in the email or send your request to:
Once your request has been received, we will promptly stop sending marketing communications to your email address.
7. Order Fulfillment and Payment Processing
7.1 Shipping and Delivery
To complete and deliver your order, Emma's Mode may share the personal information necessary with trusted shipping and logistics providers. This typically includes details such as your name, delivery address, and any other information required to successfully deliver your purchase.
If payment processing requires it, relevant payment information may also be shared with the financial institution or payment provider involved in completing your transaction.
These data transfers are carried out solely for the purpose of fulfilling our contractual obligations and are processed in accordance with Article 6(1)(b) GDPR.
7.2 Payment Service Providers
To provide secure and convenient payment options, Emma's Mode works with reputable third-party payment providers. Depending on the payment method you choose during checkout, certain personal and payment information may be transferred to the selected provider to complete your transaction.
PayPal
If you choose to pay using PayPal or one of the payment methods offered through PayPal (such as credit card, direct debit, installment payments, or pay later where available), your payment information will be securely processed by PayPal.
The transfer of your payment details is limited to what is necessary to complete the transaction and is based on Article 6(1)(b) GDPR.
For certain payment methods, PayPal may independently perform creditworthiness or fraud prevention checks in accordance with its own privacy practices and legal obligations.
For more information about how PayPal processes personal data, please review PayPal's Privacy Policy available on their official website.
SOFORT / Klarna
If you choose SOFORT as your payment method, your payment information will be securely processed by SOFORT, a payment service that forms part of the Klarna Group.
Only the information required to complete your payment will be transferred, and this processing is carried out under Article 6(1)(b) GDPR.
For additional information regarding the handling of your personal information, please consult Klarna's official Privacy Policy.
8. Product Review Requests
Following the completion of your purchase, Emma's Mode may invite you to leave a review about your shopping experience or the products you ordered.
Review invitations are only sent if you have given your consent where required by applicable law.
Your email address will be used exclusively for sending the review request and will not be used for unrelated purposes.
The legal basis for this processing is your consent under Article 6(1)(a) GDPR.
You may withdraw your consent at any time by contacting us at:
9. Social Media Features
Our website may include links or integrations with social media platforms to make it easier for visitors to connect with Emma's Mode.
To better protect your privacy, these integrations are designed so that no direct connection is established with the respective social media platform simply by visiting our website. A connection is only created after you actively click the relevant button or link.
Depending on your interaction, the respective provider may collect information according to its own privacy policy.
The social media services that may be available on our website include:
- Google services (where applicable)
Please note that Emma's Mode has no control over how these external platforms collect or process your personal information after you leave our website or interact with their services.
We recommend reviewing the privacy policies of each platform to understand how your information is collected, stored, and used.
Any processing performed by these providers is governed by their own privacy practices and applicable data protection laws.
10. Online Marketing and Advertising
10.1 Digital Advertising
Emma's Mode uses online advertising tools to promote our products across search engines, social media platforms, and partner websites. These tools help us understand the effectiveness of our advertising campaigns while ensuring that visitors see content that is relevant to their interests.
Advertising technologies may use cookies or similar tracking methods to:
- Measure the success of marketing campaigns.
- Improve the relevance of advertisements.
- Limit the number of times the same advertisement is shown.
- Analyze visitor interactions with advertisements.
- Optimize future advertising strategies.
Where required by law, these technologies are only activated after you have provided your consent through our cookie settings.
The legal basis for this processing is either your consent under Article 6(1)(a) GDPR or our legitimate interest under Article 6(1)(f) GDPR, where permitted.
10.2 Google Ads and Conversion Measurement
Emma's Mode may use Google Ads together with Google Conversion Tracking to evaluate the performance of our advertising campaigns.
When you click on one of our advertisements, Google may place a cookie on your device. This allows us to understand whether visitors reached our website through a Google advertisement and whether they completed actions such as making a purchase.
The information collected through conversion tracking is used only for statistical reporting and campaign analysis. Emma's Mode cannot identify individual users through this information.
Google processes certain information according to its own Privacy Policy. We encourage you to review Google's privacy documentation for more information about how your data is handled.
You can manage advertising preferences or disable advertising cookies through your browser settings or your Google account.
11. Website Analytics
To continuously improve our website and customer experience, Emma's Mode may use analytics technologies that provide anonymous insights into how visitors use our website.
These analytics may collect information such as:
- Pages viewed.
- Time spent on individual pages.
- Navigation behavior.
- Device and browser type.
- Operating system.
- General geographic location.
- Website performance data.
This information enables us to improve website functionality, identify technical issues, enhance navigation, and better understand customer preferences.
Where technically possible, IP addresses are shortened or anonymized before analysis.
Analytics tools requiring consent will only be activated after you have accepted the relevant cookies through our cookie banner.
You may withdraw your consent or adjust your cookie preferences at any time.
12. Remarketing and Personalized Advertising
Emma's Mode may use remarketing technologies to display advertisements to visitors who have previously interacted with our website.
Remarketing helps us present advertisements that are more relevant based on your previous browsing activity rather than displaying unrelated promotions.
These advertising services may be provided through platforms including:
- Google Ads Remarketing
- Meta (Facebook & Instagram)
- Other trusted advertising partners
Remarketing technologies may use cookies or similar technologies to recognize your browser across participating websites.
These tools are only activated after your consent where required by applicable law.
You can change or withdraw your cookie preferences at any time through our website settings or your browser configuration.
Meta Pixel (Facebook & Instagram)
Emma's Mode may use the Meta Pixel to measure the effectiveness of advertising campaigns on Facebook and Instagram.
If marketing cookies are accepted, the Meta Pixel can collect information regarding your interaction with our website after viewing or clicking one of our advertisements.
This information helps us:
- Evaluate advertising performance.
- Improve future campaigns.
- Better understand customer interests.
- Deliver advertisements that are more relevant to potential customers.
The information collected may also be processed by Meta in accordance with its own Privacy Policy.
Emma's Mode does not receive information that directly identifies individual Facebook or Instagram users through this technology.
You may withdraw your consent for marketing cookies whenever you choose.
Google Remarketing
Our website may also use Google Remarketing services to display advertisements to previous visitors across Google's advertising network.
Google may use cookies to recognize that you have previously visited our website and may display advertisements based on your earlier browsing activity.
If you have enabled personalized advertising within your Google account, Google may combine information from multiple devices in accordance with its own privacy practices.
You remain in control of these settings and can manage personalized advertising through your Google account or disable advertising cookies through your browser at any time.
13. RIGHTS OF THE DATA SUBJECT
13.1 Under applicable data protection laws, you have several rights regarding the processing of your personal data. These rights are explained below:
Right of Access under Art. 15 GDPR: You have the right to request information about the personal data we process about you, including the purposes of processing, the categories of personal data involved, the recipients or categories of recipients to whom your data has been or will be disclosed, the expected storage period or the criteria used to determine this period, your rights to request correction, deletion, restriction of processing, or to object to processing, your right to lodge a complaint with a supervisory authority, the source of your data if it was not collected directly from you, the existence of automated decision-making or profiling, and relevant information about the logic, scope, and consequences of such processing. You also have the right to receive information about the safeguards applied when transferring your data to third countries in accordance with Art. 46 GDPR.
Right to Rectification under Art. 16 GDPR: You have the right to request the correction of inaccurate personal data and the completion of any incomplete personal data stored by us without undue delay.
Right to Erasure under Art. 17 GDPR: You have the right to request the deletion of your personal data where the requirements of Art. 17(1) GDPR are fulfilled. This right may not apply where processing is required for exercising freedom of expression and information, compliance with a legal obligation, reasons of public interest, or for the establishment, exercise, or defense of legal claims.
Right to Restriction of Processing under Art. 18 GDPR: You have the right to request that the processing of your personal data is restricted in certain situations, including where you dispute the accuracy of your data, where processing is unlawful but you do not want the data deleted, where we no longer need the data but you require it for legal claims, or where you have objected to processing and it is being determined whether our legitimate interests override your rights.
Right to Notification under Art. 19 GDPR: If you have requested correction, deletion, or restriction of processing, we are required to inform recipients who have received your personal data about these changes, unless doing so is impossible or requires disproportionate effort. Upon request, we will inform you about these recipients.
Right to Data Portability under Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format. Where technically possible, you may also request that your personal data is transferred directly to another controller.
Right to Withdraw Consent under Art. 7(3) GDPR: You have the right to withdraw your consent to the processing of your personal data at any time with future effect. After withdrawal, we will stop processing the relevant data unless another legal basis allows continued processing. The withdrawal of consent does not affect the legality of processing carried out before the withdrawal.
Right to Lodge a Complaint under Art. 77 GDPR: If you believe that the processing of your personal data does not comply with the GDPR, you have the right to submit a complaint to a competent supervisory authority, especially in the EU member state where you live, work, or where the alleged violation occurred.
13.2 RIGHT TO OBJECT
Where we process your personal data based on our legitimate interests, you have the right to object to such processing at any time for reasons related to your specific situation.
If you object, we will stop processing your personal data unless we can demonstrate compelling legitimate reasons for continuing the processing that override your interests, rights, and freedoms, or if processing is necessary for the establishment, exercise, or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object to such processing at any time. After receiving your objection, we will immediately stop using your personal data for direct marketing purposes.
RETENTION PERIOD OF PERSONAL DATA
The period for which we retain personal data depends on applicable legal retention requirements, including commercial and tax regulations. Once these retention periods have expired, the relevant data will be deleted unless it is still required for fulfilling contractual obligations, establishing a contractual relationship, or if we have another legitimate reason to continue storing the information.
Contact
If you have any questions regarding our privacy practices, this Privacy Policy, or if you would like to exercise any of your data protection rights, please contact us by email at: